Recommend OTC products. Right from the EHR.
Easily send patients what they need in one click, right from your existing workflow. Fulfilled by major retailers.
Wrapped Health
Recommend OTC products from the chart
Matched from chart
PCOS support, under $75
4 items · $73.37 est.
Apply templateRecommendations
0 itemsSearch to add products
Clearblue Advanced Digital Ovulation Kit
$29.98 · Clearblue · 16 ct
Nature Made Prenatal + DHA Softgels
$19.32 · Nature Made · 100 ct
Qunol Ultra CoQ10 Softgels, 100 mg
$39.99$18.48 · Qunol · 60 ct
Nature Made Folic Acid 400 mcg
$6.35$5.59 · Nature Made · 250 ct
EHR integrations
The gap
Great advice, lost on the way to the shelf
Between the exam room and the patient's door, the recommendation breaks down. Here is where, and how Wrapped closes the gap.
- CeraVe Foaming Facial Cleanser, 12 oz$13.97
- Daily Moisturizing Lotion, 19 oz$10.97
- Silicone Scar Gel, 1.5 oz$14.97
- Vitamin D3 2000 IU, 250 ct$8.12
Secure link · No account needed
Wrapped is the shortest line from chart to cart
Seamless for providers. Fast for patients.
1 · Build in your workflow
Search, tap a template, or let AI pull it, all in your normal flow.
2 · Send a secure link
One tap from text or email. No app or account required for patients.
3 · Buy in one click
They check out in seconds, and it arrives at their door in hours.
For practices
From what you recommend to what they buy
The recommendation layer your stack is missing, so every suggestion is one tap from purchase.
AI discovery
A chat assistant surfaces relevant products from the chart. You review and send.
Safety checks
An automatic cart audit flags anything that needs clinical review.
Smart templates
Diagnosis-aware bundles your whole team can reuse.
Patient choice
Patients pick sizes, quantities, or alternatives.
Who it's for
For modern practices that want to own the patient experience
When the products you recommend come from you (clean, branded, and easy to act on), patients stay attached to your clinic.
Elevate the experience
A modern, branded handoff that makes the visit feel complete, not a handwritten note they'll lose by the parking lot.
Keep patients attached
Every recommendation carries your name. The clinic remains the trusted source between visits, not the retailer.
Extend care past the visit
Follow-through you can see: patients get exactly what you intended, so the plan actually happens.
No admin requirements
It runs in the visit you already have. Free for pilot practices: no inventory, payments, or fulfillment.
The category
Prescriptions have e-prescribing. Everything else has Wrapped.
Prescriptions route digitally. Labs route digitally. The products providers recommend every day (supplements, OTC, devices) still lack a digital workflow. Wrapped is building it.
The recommendation is the demand signal
Every provider recommendation is high-intent, clinically-directed demand. Trusted advice, delivered at the point of care.
Wrapped makes it actionable
We turn that moment into a routed, measurable purchase. Care that follows the patient home.
- $338
- The average U.S. household spends on OTC products each year.
- 75%
- Nearly 3 in 4 (~75%) primary care physicians recommend an OTC medicine before recommending a prescription.
- 80%
- Nearly 80% of patients who switched providers cited friction and poor digital experience, not clinical care.
Source: CHPA
Source: CHPA / Nielsen
Source: Accenture
Built for the products your specialty recommends most
Start with repeatable workflows your team recommends every day.
OB/GYN
Postpartum and prenatal essentials, handed off in one click.
Dermatology
The post-procedure skincare your team already recommends, sent in a click.
Orthopedics & Sports Med
Braces, supports, and recovery gear. Recommended in seconds.
Primary Care
Everyday OTC guidance, made specific and shoppable.
Pediatrics
The fever, cold, and skin-care basics every parent asks about.
Gastroenterology
Fiber, probiotics, and prep, recommended without the guesswork.
Allergy & ENT
Antihistamines, nasal care, and allergy basics, picked for the patient.
Eye Care
Drops, lid care, and eye vitamins, matched to the exact product.
What providers say
“I spend at least three minutes per patient encounter discussing post-visit care. A simple link that sends patients this information would not only help with clinical efficiency, but likely improve patient satisfaction and outcomes.”
Security and trust, built in
Read about securityThe provider stays in control
You review, edit, and send every recommendation.
No inventory or payments
No stock, cards, shipping, or returns for your practice.
HIPAA-regulated workflows
Built for HIPAA, with BAAs available.
Minimal patient data
Only the context a recommendation needs, never your full chart.
Runs in your EHR
Live on athenahealth, with more in the pipeline.
Patients stay in control
They confirm it's them, choose, and buy from a trusted retailer.
Frequently asked questions
Still have questions? Book a demo and we'll walk your team through it.
From your chart to their cart
The recommendation is yours. We handle the handoff. See Wrapped run on the exact products your team gives patients every visit.